Original article by Ditsa Karen on Website Planet.
Pixlr is a state-of-art online photo editor with just the right amount of easy to enable a quick and slick user experience for the non-experienced user. In this interview, hear all about the story behind Pixlr from founder and CEO Ola Sevandersson.
Please describe the background behind founding Pixlr and the way it has evolved so far.
was created as a pet project over 10 years ago with the idea to enable
photo blogging. While the initial groundwork took about a year to
create, the first version of Pixlr became an instant hit among the
creative community and it accelerated from there.
In 2011, about
three years post-launch, Pixlr was acquired by Autodesk, with a hit of
5-10 million unique monthly users. The following years focused on
Pixlr’s product launches for web, mobile and desktop respectively.
I left the company, Pixlr had grown to over 60-70 million monthly users
with just a handful of us working on it. With Autodesk going through a
business model transition, they decided to focus on their core product
portfolio that resulted in Pixlr’s development to come to a standstill
In 2017, Pixlr was acquired by 123RF, a premium stock
image library, and one of the core business products of Inmagine.com.
The founders of 123RF reached out to me to inquire if I still wanted to
continue working on the products again. Since then, my main focus is to
move the existing web products from the old technology to HTML5/WebGL as
well as to leverage on all the new possibilities that come with Machine
Learning (ML) and Artificial Intelligence (AI).
What makes Pixlr unique?
successfully came out on top and became the world’s largest online
photo editing service because we focused on the right aspects: a simple
and quick experience without any hassle such as login, start screens and
loading time. Today, we still focus on the same aspects, helping users
to be more creative and achieve the results easily and quickly on any
The world of graphic design has changed
tremendously over the past decade. How would you advise designers to
keep their edge in this constantly evolving scenery?
though much has changed over the past decade, with trends in design
that come and go, somehow it will always find its way back again. With
that said, look out for inspiring artists across all fields and follow
them on Instagram, Dribbble, Behance, etc., but also don’t be afraid to
create and challenge your own style!
On another note, an aspiring
designer should ensure repetitive tasks are avoided. For this reason,
one can always leverage on both the power of the hardware and software
as well as utilize new tools that use AI and ML to perform actions like
bulk cropping, background-removal, auto-adjusting, and mockup creation.
This will free up time for you to focus on the craft and be creative.
Below is one example of what you can do with Pixlr’s photo editor:
Which technologies do you find exciting these days, and why?
surprise! I would have to say Artificial Intelligence (AI) and Machine
Learning (ML). There is no business that’s going to be left untouched by
the advantages we are seeing with ML and AI. Every simple and/or
repetitive task is going to be solved by computers and machines.
How do you see the future of graphic design in 5 years from now?
think and hope the trend of live filters and superficial images will
shift to portray a more authentic and natural style. We are at a point
where a photo taken with a smartphone is not a representation of the
real world, but an automated machine photoshopped version.
years to come, we anticipate seeing more seamless designs across
different screen sizes and scenarios, communicating with users as they
go from a small screen on their wrist, to a medium-sized screen on their
phone, to the tablet in their car or desktop at home. Being able to
stay connected with them and provide a flawless experience across all
devices will help tools like ours to keep their edge.
The post We’re In The News: Create Stunning Photos With Pixlr’s Online Photo Editor appeared first on Pixlr Blog.